Good Email Marketing Practices
Segment our subscriber lists
Separate subscribers who open all emails, from those who have not opened any in 2 or 3 months (depending on the number of newsletters sent).
Separate subscribers by age, since a 20-year-old subscriber is not the same as a 60-year-old one.
Include a strong Call to action (CTA)
Customize the newsletters
If possible, personalize by appropriate gender, or write without gender to avoid confusion.
Write the newsletters focusing on the ages of the subscribers.
Avoid becoming spam
There are certain rules that will help a newsletter not be classified as SPAM. Some of them are:
● Do not use capital letters
● Avoid exclamation marks (!!!)
● Avoid buying email lists
● Avoid including attachments
● Avoid using words that trigger spam alerts (free, guaranteed, no obligation, etc.)
● Avoid the color red
● Avoid spelling mistakes
● Avoid filling emails with keywords
● Give subscribers the option to unsubscribe
Avoid saturating subscribers
A good practice, and as the subtitle says, is to avoid saturating subscribers. For this, it is very important to find and define the most appropriate frequency to send the newsletters depending on the subscribers.
One way to know how often the subscriber is interested in receiving newsletters is simply by asking.
In this way, it will be possible to better adapt to the interests of the subscribers.
Two-way communication is the best way to get to know your subscribers better, to “humanize” or create lasting relationships.
That is why a good practice is to encourage users to respond and create feedback. For this, you can request opinions from subscribers, invite them to ask questions by answering the email or ask questions for them to answer.
Test and Analyze
The only way to find out if a campaign worked or not is by analyzing it. Analyzing what is the best time to send the newsletters, what type of issues works best, what font color is the right one. what kind of CTA gets the best results, etc.
A good practice is to send a newsletter, analyze the results, modify it if necessary and try new approaches.
I hope it has been helpfull!
This article has been written by Cristian Mastromarino.
In case you have any doubts or any comments you want to share with us please contact us: email@example.com