Segment your donors with the proven RFM analysis model
iXiam has developed a CiviCRM RFM analysis donor extension for nonprofit organizations to take their fundraising to new levels.
What is the RFM Analysis method?
RFM analysis is a marketing formula used to segment donors based on donations made. The strategy is to segment donors based on when they donated in the past, how often they donated in a given period, and how much they’ve donated. It is unique from other segmentation models because it is data-driven, highly accurate, and easily scales to any number of resulting segments.
Recency
When have they donated in the past?
Monetary
How much have they donated in total?
Frequency
How often they donated in a specific period?
RFM Analysis Clusters
The analysis results in the segmentation of donor clusters
Level up your fundraising game with RFM Analysis
An essential tool for those who want to improve their donor communication, loyalty and recruitment strategies.
Systematic
RFM analysis is a proven model that only needs the parameters adjusted. Your structure remains consistent and isn't dependent on one fundraiser's custom model or reporting style.
Defined actions and targeted asks
Make appropriate asks based on where the donor is at. For example, your clusters could be: Best Donors, High-spending New Donors, Loyal, Whales, Rookies, Slipping, Churned Best Donors.
Donor movement over time
You will more effectively analyze the "donor journey" for each person and see overall trends.
Better resource allocation
You will better invest resources toward donors that are new, have a higher giving potential or are most likely to be recruited back. Conversely, avoiding the lower RFM scores is essential to saving time and effort.
RFM Analysis Implementation Process
Understanding your goals
We work with each organization to tailor the clusters according to your donor database and fundraising goals
Installation and Configuration
Installation of the extension according to the variables that we collaboratively determine
Training Session
We'll give you a comprehensive training session (~2 hours) so you can handle the management of RFM variables, settings, groups and reports.
Follow-up
4 hours of post-implementation follow up after a period of use