Meet Mosaico, the extension that optimizes email sending across your organization.

Today, nonprofits and other organizations face a wide variety of challenges when it comes to sending effective emails. Whether you’re communicating an event, a fundraising campaign, or simply providing regular updates to your supporters, each email must be strategically designed to ensure it’s seen and, most importantly, has the intended impact.

This is where Mosaico comes in—a powerful extension for managing email design and delivery, seamlessly integrating with platforms like CiviCRM, and designed to simplify and enhance your organization’s communication process. Without the technical complications, Mosaico offers key features to improve the delivery, design, and segmentation of your emails, whether you’re a small NGO or a larger organization.

Five powerful reasons to leave behind tools that aren’t integrated with CiviCRM.

1. Improve email deliverability

One of the biggest challenges organizations face is ensuring their emails effectively reach recipients’ inboxes without ending up in the spam folder. Mosaico makes it easy to implement best practices in your emails, such as the proper use of whitelists and sender personalization, to ensure your emails reach as many people as possible.

According to a Return Path report, 20% of emails don’t reach the primary inbox, but end up in the spam folder. If your organization isn’t taking steps to ensure email deliverability, you’re missing out on crucial contact opportunities.

Practical Tip: To further improve your email deliverability, Mosaic allows you to run send tests to check how your message looks on different email platforms, helping you identify potential deliverability issues before sending the email to your entire list.

2. Design attractive and professional emails without programming knowledge

An engaging design is key to capturing recipients’ attention and ensuring your message is read. Mosaic offers an intuitive and easy-to-use interface that allows you to design visually compelling emails without technical knowledge.

Research shows that emails with a visually compelling design are up to 135% more likely to be read than those with no design or poorly designed emails, according to a Campaign Monitor study. Furthermore, design directly influences click-through rates: well-designed emails are more likely to generate meaningful interactions.

Practical tip: Imagine your organization is announcing a volunteer campaign. You can use Mosaic to create an email with an eye-catching image, event details, and a button directing recipients to a registration page, all in a visually appealing way.

3. Advanced segmentation to send more relevant messages

With CiviCRM filters, you can create segments and messages tailored to each audience’s interests. Use CiviCRM filters to create segments based on different criteria, such as donation date, event participation, or even the type of support provided, ensuring that each message is relevant and well-targeted.

According to a Mailchimp report, segmented emails have a 14.31% higher open rate and a 100.95% higher click-through rate compared to non-segmented emails. This underscores the importance of sending relevant messages that resonate with your audience.

Practical tip: You can create a segment for donors who have contributed to a particular campaign and send them a personalized thank you email, or send more detailed information about how their donation is making a difference.

4. Analytics to continuously improve your Email Strategy

Use Mosaic and monitor with analytics to evaluate and modify templates. Detailed reports on open, click-through, and conversion rates allow you to see what’s working and what needs improvement.

According to a Statista study, 73% of marketers use email analytics to measure the effectiveness of their campaigns, and 47% use this information to improve their future marketing strategies. This demonstrates how critical metrics are for making informed decisions and optimizing performance.

Practical tip: By categorizing your content, you’ll be able to notice when certain content is performing better, such as beneficiary impact stories. You can adapt future campaigns to include more of this type of content, ensuring each email is more effective. Analyze the open and click rates of your previous campaigns and adjust the most impactful elements, such as sending times, email subject lines, or calls to action.

5. Email personalization for a unique experience

Mosaico also facilitates email personalization, allowing organizations to tailor the message to each recipient. This includes personalizing names, organizational details, and even dynamic content that changes based on recipients’ interests or behaviors.

72% of consumers say they will only interact with personalized messages, according to an Epsilon study. This highlights the importance of tailoring each email to the recipient, improving both open rates and content engagement.

Practial tip: Use dynamic fields to insert each recipient’s name or specific details about their engagement, making each email more personal and engaging.

Conclusion: Boost your Communication with Mosaico

The Mosaico extension is a powerful tool that can transform the way your organization communicates through email. By improving the delivery, design, segmentation, and personalization of your emails, you’ll be able to reach your audience more effectively and build stronger relationships with your members, donors, and volunteers.

If you’re not already using Mosaico, now’s the time to take advantage of its benefits and optimize your email strategy for greater impact.

🤝 At Ixiam we help you make it a reality

We’re the company behind Civi-Go, the CiviCRM-based SaaS for NGOs. Based in Spain with international experience, we help you implement real-world solutions with a human impact.

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🌐 More info about our work: www.ixiam.com